My Professional Experiences
Dig a little deeper about what I've done as a digital and marketing specialist through my career path.
Feb 2020 - Present
Senior Global Digital Marketing Manager
EMEA & APAC
London, United Kingdom
Supervise a global digital marketing strategy for the EMEA & APAC region. Lead and manage end-to-end campaign execution in various organic and paid channels; SEO, email, search, display, etc. with main focus on paid media advertising.
Drive communications planning & media buying strategy across all paid channels including social, display, search and mobile media. Manage media budgets, including all operational, fiscal and investment ROI and evaluation responsibilities. Develop ABM campaigns, retargeting tactics and ab testing by leveraging and adopting new technologies.
Supervise campaign localisation with advanced QA standards to provide tailored ad experience for the EMEA & APAC countries.
Nov 2017 - Jan 2020
Senior Digital Strategy Manager, MENA
The First Group
Dubai, United Arab Emirates
Deployed a digital marketing strategy for the target countries in the Middle East and North Africa region. Managed a yearly budget of over $2 million. Led and executed digital campaigns; email, SEO, and paid advertising via channels like Google, Facebook, Yahoo and LinkedIn in 5 languages (English, Arabic, French, Russian and Chinese).
Developed a blueprint for customer lifecycle management along with concrete segmentation and personalisation strategy. Streamlined marketing automation process and overhauled data integration and visualisation.
Mar 2016 - Oct 2017
Digital Marketing Manager, MENA
Zhejiang Dahua Technology
Dubai, United Arab Emirates
Oversaw marketing campaigns and managed budgets of the MENA region. Planned a strategy for local markets and executed localised digital & field marketing campaigns in UAE, KSA, Oman, Egypt, Pakistan, Kuwait, Qatar, and so on. Managed own channels such as email, social media and websites.
Generated leads from triggered and drip email campaigns and created pipeline. Project managed a development of local websites and web production. Developed localised campaign assets and social media content. Designed email templates and digital marketing creatives.
Apr 2014 - Nov 2015
Marketing Manager, Africa
One Agency South Africa
Johannesburg, South Africa
Established local in-store branding guidelines for the Southern Africa region. Managed Samsung Electronics' brand stores in major cities in Africa from branding, fit out, marketing to maintenance (South Africa, Zambia, Zimbabwe, and Botswana).
Supervised manufacturing, quality assurance, logistics and installation of store furniture and construction of the mobile store.
As a regional marketing specialist, provided consultative services about visual merchandising strategy and in-store experience which resulted in an increased sales.
Oct 2013 - Feb 2014
Marketing Manager (FTE)
Executed hands-on programs in Russia during the 2014 Olympic Games. Evaluated and published online content created by global bloggers. Designed marketing collaterals such as banners, brochures, and leaflets.
Organised and led interviews with international athletes from 20 different countries. Assisted global bloggers with implementing online marketing campaigns to promote SAMSUNG Note 3 products.
Nov 2011 - Sep 2012
The Third Age
Seoul, South Korea
Took a lead of interviewing celebrities and created articles for corporate magazines. Consulted with clients on marketing campaigns and collaterals (South Korea’s large enterprises ranging from Samsung Electronics, Hanwha Group, Shilla Group, to Lotte Group, etc). Overhauled publishing of print and digital projects. Worked with in-house designers and freelance writers to publish annual reports. Delivered a sales pitch for various marketing projects such as package design, brochures and online ads.
Skills & Languages
Paid Media & Advertising
Email & CRM Marketing
Web & SEO
Data Analytics & Visualisation
Social Media Management
HTML & CSS
Image & Design Tools (Adobe)
University of Manchester – Manchester, UK
Master of Business Administration
Growth Master Training (GrowthHackers.com)
Analyzing & Visualizing Data with Power BI (edx)
HTML5 and CSS Fundamentals (edx)
Google Analytics, Search, Display (Google)
Hongik University – Seoul, South Korea
Bachelor of Arts; English Literature